BJCC to attract A-list entertainment to the Magic City

BIRMINGHAM, Ala. (WBRC) – More A-list celebrities are choosing Birmingham as a stop on their tours, and executives believe it has something to do with the investments made in the arena.

This year Thomas Rhett, Kevin Hart, Jerry Seinfeld all announced appearances at the BJCC. Rapper and singer Drake also announced he’s bringing his “It’s All a Blur” tour to the Magic City next year.

BJCC Executive Director Tad Snider said that ever since the pandemic ended, people are spending more on experiences like concerts and shows, and someone like Drake will make people flock to Legacy Arena. He explained that the investment in the Legacy Arena is one reason why top artists are starting to choose Birmingham.

“I think the arena is the driving force behind a lot of excitement around Birmingham as a reminder,” Snider said. “The project that reinvested in the building, which is now close to 50 years old, and which we could open in December 2021… It is really paying off. I mean, you can see it in the quality of the shows and the lineups that we’ve had since December 21st, whether it’s music, whether it’s comedy, whether it’s sports.”

Snider said that while people travel to see their favorite artists, there’s a sense of pride when the shows are in your backyard. He added that the influx of people coming in to see the concerts could help drive Birmingham’s economy.

Tickets for the Drake concert go on sale Friday at 11 via Ticketmaster. Advance ticket sales for Cash App cardholders start on Wednesday.

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