Published: November 16, 2023 at 8:22 a.m. ET
By Ian Walker
Mirriad Advertising shares rose 23% after the company said it has signed a licensing and services agreement with an unnamed top-three entertainment network in the U.S.
Shares in the London-listed advertising company rose at 1319 GMT by 0.43 pence to 2.28 pence.
“This…
By Ian Walker
Mirriad Advertising shares rose 23% after the company said it has signed a licensing and services agreement with an unnamed top-three entertainment network in the U.S.
Shares in the London-listed advertising company rose at 1319 GMT by 0.43 pence to 2.28 pence.
“This deal represents a major milestone as we are now working with one of the largest players with huge content and sales power, adding further momentum to our ‘Mirriad-inside’ strategy to integrate and scale content advertising as standard. format on across the entire media and advertising ecosystem,” said CEO Stephan Beringer.
Write to Ian Walker at [email protected]
