This will mark a strategic collaboration that will significantly expand ZEE’s global reach and give millions of viewers access to their favorite shows and movies.
ZEE BollyWorldthe first offering in this partnership, will transport viewers to ‘Evergreen Age’ of Indian Hindi cinema.
ZEE Entertainment, a pioneer in the television landscape since the launch of India’s first private satellite television channel in 1992, has captivated audiences worldwide with its diverse content portfolio including dramas, reality shows, movies and more.
Sir. Punit MisraPresident-Content and International Markets, expressed his enthusiasm: ‘Our strategic tie-up with OTTera will reshape the entertainment landscape. With the introduction of FAST channels, our diverse programming offers viewers an immersive adventure. We passionately embrace the evolving industry and engage in this transformation that will reshape the way viewers enjoy content.
Mr. Ashok NamboodiriChief Business Officer – International Business at ZEE Entertainment Enterprises Ltd.added, “This collaboration allows us to offer innovative content consumption options that offer viewers an exciting approach to accessing our vast content library”
Stephen L. Hodgemanaging director at Otter, said, ‘ZEE Entertainment is a pioneer and consistent leader in the television and film industry; we are proud to support their efforts to deliver their outstanding content to the growing global FAST audience’.
With the addition of ZEE IS FAST channels, OTTera continues to strengthen its position as a prominent player in the streaming industry, offering viewers a variety of high-quality content from around the world.
LC