Powered by an API integration with Advantage’s preferred partner Edenred Pay, AdvantagePay will streamline the payment process for Advantage customers
FORT WORTH, Texas, September 19, 2023 /PRNewswire/ — Simple.fi, the Advertising Success Platform that provides programmatic advertising and workflow solutions to agencies, brands and media, today announced that its company Advantage has launched a new payment management offering AdvantagePay, available to all Advantage customers. The expansion is made possible through an API integration with Simpli.fi’s preferred partner, Edenred Pay (formerly CSI).
The system will improve the user experience for Advantage customers by simplifying the payment process and providing greater flexibility and efficiency, allowing users to make payments across all vendors within one platform. Additionally, AdvantagePay reduces risk by automating the accounts payable process, consolidating all payment items and eliminating a paper trail, eliminating the risk of fraud.
The launch of AdvantagePay marks Simpli.fi’s first software update since the company expanded beyond a DSP+ solutions provider, delivering the most relevant connections for advertisers and improving the efficiency of ad buying workflows. By unifying the Simpli.fi and Advantage platforms, Simpli.fi offers best-in-class solutions to its Advantage customers in a single user interface, giving customers access to a full suite of tools to effectively plan, buy, report and align their budgets in their advertising mix.
“At Simpli.fi, we are committed to investing in product innovation and growth to make workflow more efficient for our customers, and the new rollout of AdvantagePay that helps streamline and automate the A/P process is an example of how we will continue to do this,” said Paul Harrison co-founder and CTO of Simpli.fi. We are confident that this offering will increase our customers’ effectiveness by removing barriers such as multiple logins and risk errors, while also saving them time and money.”
AdvantagePay also allows users to view the real-time status of their payments and earn rebates, allowing them to spot issues more quickly so they can resolve them. Additionally, by streamlining all payment functions into one platform, users have a single source of truth for reporting.
“We are excited to strengthen our partnership with Simpli.fi by enabling AdvantagePay. It is a way to further automate advertisers’ payment processes so they can focus on what they do best: delivering ads” , thus Marc Divay, CEO/Managing Director Edenred Pay North America. “Payments are a necessary part of business, but can be time-consuming and expensive. By enabling businesses to perform all their payment-related tasks on one platform, they can maximize efficiency, reduce risk, address issues in real-time and save money .”
Simpli.fi plans to release additional enhancements to its software and hardware businesses throughout the remainder of the year.
To learn more about Simpli.fi’s software management solutions, please visit our website.
Simpli.fi is the leading Advertising Success Platform, delivering programmatic advertising solutions and workflow software to more than 2,000 media teams, agencies and brands. Simpli.fi enables advertisers to maximize relevance in what they do, in the connections made and in the results delivered across CTV, mobile, display and other media types. Our platform delivers performance for budgets of all sizes, running more than 140,000 campaigns for 30,000 advertisers in an average month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
About Edenred Pay
Edenred Pay, an Edenred company, is the global leader in B2B payment automation. Our integrated platform connects buyers with trading partners, ERPs, banks, FinTechs and payment rails to optimize supplier support, invoice approvals and B2B payments and create a smooth process for B2B transactions. Edenred Pay’s flexible technology, open architecture, advanced automation and integration enable optimization of invoice-to-pay and order-to-cash processes. The result is an innovative approach to B2B transactions that delivers value and a better experience for all parties in the B2B payments ecosystem. More information can be found at www.edenredpay.com.