Local Logic’s toolset to turn granular community data into marketing benefits for real estate agents is now part of the value proposition of a prominent MLS software provider, according to a Nov. 14 press release.
VestaPlus agreed to integrate the company’s Neighborhood Insights through SDK and API integration, the release said.
Local logic is used by real estate agents to better understand how a market is performing, as well as a method for clients to learn where to live. For example, it can be tied to marketing efforts or delivered to buyers for deeper consideration of one home over another.
Vincent-Charles Hodder, co-founder and CEO of Local Logic, said in a statement that the VestaPlus deal is targeted.
“Our mission is to make location-based decision making easier and more transparent,” he said. “By integrating our neighborhood insights into VestaPlus, we are one step closer to achieving that goal, and we look forward to helping real estate professionals deliver exceptional service to their clients.”
The company relies on a variety of public and private data sources to produce website content, reports, charts, city profiles and other types of marketing materials on more than 300 million U.S. properties while, its website says, analyzing 85 million data points. It addresses walkability, safety, school rankings, retail trends and other socio-economic characteristics.
VestaPlus CEO Annie Ives naturally called Local Logic’s software a ‘game changer’.
“Now our users can provide their customers with a wealth of information about the neighborhoods they are interested in, helping them make more informed decisions and ultimately leading to greater satisfaction with their real estate choices,” Ives said in the release.
VestaPlus enables multiple listing services to provide members with a modern, mobile-forward interface for property entry, a consumer search experience, data sharing and easy third-party integrations, a typical demand from real estate agents today. It also provides a demonstration module for data integrity coordination and benchmarking.
In August this year, Local Logic announced an integration of the cash variety, a $13 million Series B funding round. The company said in an Aug. 2 announcement that the round was led by GroundBreak Ventures and Investissement Québec. The money will go toward general operations and expansion of services to help the space “better understand the impact of the location,” according to the announcement.
Later, in September, Local Logic and Plunk announced a partnership. The two companies are not entirely different and both rely on the ability to process data to make better real estate decisions. It also made news when the tools became accessible to the nation’s largest MLS, California Regional, which serves 110,000 agent, broker and appraiser subscribers.
“Local Logic’s industry-leading data will provide our users with a competitive advantage and provide them with incredibly comprehensive information that goes far beyond the basics of a property,” CRMLS CEO Art Carter said at the time.
Email Craig Rowe