NEW YORK–( BUSINESS WIRE )–19. September 2023–
On September 20, Justin Timberlake and Tiger Woods, in collaboration with NEXUS Luxury Collection and 8AM Golf, will debut T-Squared Social, located between Bryant Park and Grand Central Station (7 East 42nd Street). Redefining the multidimensional dining experience, T-Squared Social fuses elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, duckpin bowling, darts and premium sports viewing with over 35 televisions including New York City’s largest 200- inch flat screen TV.
T-Squared Social sits in the grand lobby of one of America’s oldest banks, Emigrant Savings Bank, owned by Howard Milstein, the investor and golf entrepreneur who also owns 8AM Golf. T-Squared Social (an homage to the “T’s” in Tiger and T imberlake) marks the first hospitality collaboration between the two and the latest concept to enter the booming “eatertainment” category.
Tiger Woods said: “The idea for T-Squared Social came to us during a round of golf at Albany, our development in the Bahamas. Justin and I thought it would be cool to create a place that combines our favorite things and brings people together for just having fun. We always knew we wanted to do something together, and NEXUS gave us the platform to bring our idea to life.”
“We knew a concept like T-Squared Social would thrive in New York,” Timberlake said. “It’s a beautiful space that goes beyond the typical sports bar experience. You can go to be entertained without sacrificing quality or comfort. We are delighted to partner with 8AM Golf on this incredible opportunity right in the heart of one of the greatest cities in the world.”
With soaring 24-foot open ceilings, the sleek and sophisticated 22,000-square-foot space was envisioned by NYC-based design studio ForrestPerkins. Inspired by upscale New York cocktail bars, a stunning 32-foot bar with green tiles and marble anchors the restaurant. Additional dining and viewing areas include several low and high top tables; a variety of plush lounge areas; and reservations-only luxury “Box Seats” with 11 four-top tables in front of a 200-inch, high-definition screen (the largest single screen in NYC!). A nod to the historic building, a 12-seat “Vault” room is available for private dining and events.
Interactive games include four duckpin bowling lanes, four state-of-the-art Full Swing Simulators and three Dartsee dart lanes; a total of 38 high-definition screens are available for premium sports viewing. Personal touches from Tiger and Timberlake permeate the space, including large-format glossy photos of Tiger on the golf course and Justin in concert adorning the walls; custom golf bags inscribed with their names; and a selection of branded items and coasters etched with their signatures.
The innovative beverage menu features custom craft cocktails; inventive, from-scratch non-alcoholic mocktails; domestic and international draft beers; and a large selection of local and international wines. A robust selection of can options – with and without spirits – will be available for easy sipping.
T-Squared Social’s extensive menu includes an elevated take on the classics, such as flatbreads, sandwiches and salads; small and large shareable plates; and an ample raw bar.
“We are all very excited about this very special collaboration within the NEXUS family of companies,” said Christopher Anand, CEO and Managing Partner of NEXUS Luxury Collection. “The timing for our flagship location in Manhattan feels right and we believe this concept can easily grow to other major cities around the world. While we are laser-focused on our opening location right now, we can’t wait to see what the future holds for the business.”
“We’ve partnered with NEXUS, Justin and Tiger to create T-Squared Social, and we all bring different strengths to this business,” said Hoyt McGarity, President of 8AM Golf. “Our goal is to establish more T-Squared Socials in great locations across the United States and internationally.”
Address: 7 East 42nd Street, New York, NY 10017
Phone number: 332-876-0810
Approx. 8:00 Golf
8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses – all of which are dedicated to helping golfers of all skill levels enjoy the game more. In 2020, Justin Timberlake became a partner and investor in 8AM Golf, leading creative initiatives across the 8AM portfolio of companies.
Current 8AM businesses include: GOLF magazine and Golf.com, the #1 media brand in golf; Nicklaus Companies; legendary club maker Miura Golf; True Spec Golf, a brand-agnostic club fitting company; GolfLogix, the most downloaded GPS app in golf; Club Conex, a global leader in the design and manufacture of adjustable golf club adapter systems; Fairway Jockey, which offers golfers the ability to purchase custom clubs online; Chirp, a free gaming app that lets golfers bet on the outcome of professional golf tournaments, rounds and strokes; and 3’s Golf, a par-3 concept with cutting-edge hospitality and entertainment facilities for golfers and non-golfers alike.
About the NEXUS Luxury Collection
NEXUS Luxury Collection is a global property development and hotel management company that operates luxury resort communities, private clubs and hospitality assets and curates exclusive events, experiences and services. Concentrated in the Bahamas, New York, Florida and London, assets in the collection include the luxury resort community of Albany in the Bahamas; the private members club at NEXUS Club New York in lower Manhattan; T-Squared Social in New York City; the modern club at NEXUS Club in Baha Mar; NEXUS Cup hosted by Tiger Woods; The PGA TOUR’s Hero World Challenge and The Sanctuary Recording Studio, among other assets. www.nexusluxco.com
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KEYWORDS: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORDS: LUXURY MEN RESTAURANT/BAR FAMOUS SPORTS CONSUMER DESTINATIONS TOURIST ATTRACTIONS ENTERTAINMENT WINE & SPIRITS TRAVEL COMMERCIAL BUILDING & PROPERTY BUILDING & REAL ESTATE FOOD/BEVERAGE TRADE GOLF
SOURCE: T-Squared Social
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PUB: 19/09/2023 09:00 AM/DISC: 19/09/2023 09:01 AM